Probable Niche

We've identified the niche as life insurance.

life insurance

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as life insurance.

insurance, life, health insurance, car insurance, health, auto insurance, insurance policy, policy, insurance quotes, quotes, car, home, auto, insurance companies, plans, term, news, insurance company, travel insurance, online's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 20:10 UTC on December 16, 2012. The source was comprised of 28493 characters, of which 24638 are code, leaving an organic character count of 3855. The total word count on the home page is 685. We filtered out 27 numbers, 265 common words, and 29 words shorter than three characters in length, leaving an impact word count of 315. The size of the lexicon (number of unique words) is only 175. We extracted twelve top keywords, leaving 6.85% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
life insurance108.40%
high risk43.36%
canadian insurance43.36%
mortgage loan32.52%
loan insurance32.52%
insurance plan32.52%
auto insurance32.52%
youll need21.68%
risk insurance21.68%
mortgage insurance21.68%
insurance vancouver21.68%
insurance policy21.68%
driving record21.68%
young drivers10.84%
weather conditions10.84%
vancouver policy 10.84%
vancouver brokers 10.84%
unmitigated risks 10.84%
universal life10.84%
typical resident10.84%
toronto mortgage10.84%
term life10.84%
term illness10.84%
subpar insurance 10.84%
stop looking10.84%
spotty driving 10.84%
specific needs10.84%
shareholder life 10.84%
risks life10.84%
risks arising10.84%

Domain Name Keywords

We found 3 significant keywords appearing in the domain name
  1. insurance
  2. canadian
  3. canadian insurance


Source Character Count 28493
Code Character Count 24638
Organic Character Count 3855
Filtered Numbers 27
Filtered Words (Common) 265
Filtered Words (Short) 29
Total Word Count 685
Impact Paragraph Count 370
Impact Word Count 315
Impact Lexicon Size 175


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